Session #4 | From Print to Pixels: Andrew Warmington on Trade Media, Trust and Telling the Industry’s Story

In this conversation, Andrew Warmington discusses the contrasting marketing strategies of large corporations and small to medium enterprises (SMEs). He highlights the challenges SMEs face in gaining media coverage compared to bigger players with substantial marketing budgets. The discussion also emphasizes the importance of unique contributions from lesser-known companies in attracting media attention.Takeaways- Big players have larger marketing budgets and dedicated teams.- Editors are interested in featuring unique companies.- SMEs don't need to struggle to get media coverage.- Networking at industry shows is crucial to build trade media relationships.- Unique contributions can attract media interest.- Editors appreciate new and interesting stories.- Marketing strategies vary significantly between large and small companies.- Engagement with media can lead to better coverage for SMEs.