Session #7 - What is Actually Working Right Now in B2B Organic Growth?

Nate Turner and Kevin King break down what is working now in organic growth: fresh ICP-focused TOFU, AIO structuring that earns AI answers, and product content that solves real problems. They share proof from several of their clients to show how refreshes and data-backed assets drive LLM citations, brand demand, and qualified clicks. Plus, why core pages and tight technical SEO turn that visibility into pipeline. Chapters (00:00:00) - Why LLMs Work for B2B(00:00:34) - Top SEO Voices: What's Working, What's Not(00:01:43) - Top of Funnel Content(00:06:55) - "Driving Brand Visibility" in Search(00:08:51) - Have We Needed To Update Our Content?(00:09:53) - Top-of-Kinnel SEO Content(00:12:22) - On AI Overviews and Optimizing for(00:20:25) - Optimizing for LLMs: B2B Marketer Interview(00:21:55) - Top 10 Product Content Categories(00:24:32) - Project Management Content: The Future of AI(00:31:13) - AIOs: The role of content in business optimization(00:32:51) - Is Data-based Content Necessary for Authority Building?(00:35:44) - Citations and LLMs: The Key to Building Authority(00:39:27) - Core Pages and the future of them(00:45:12) - How to Win with Search Engine Optimization(00:45:56) - Core Pages(00:47:23) - How to Get Your Website Ranked by Google(00:50:32) - Top of Funnel and technical SEO(00:55:49) - Planning for the Future With Tenspeed IO