Set Yourself Apart from the Competition: Branding with Trade Names and Trademarks (and when to use the dba, ™ and ®) (Part 3)

Today's episode is all about what it means to set your business apart from your competition, and we're coming at it from the context of a Trade Name and then a category of Intellectual Property called Marks (which includes Trademarks, Service Marks, and Sound Marks). I'm going to explain the difference between each of these, how they fit into the puzzle piece of your brand (like a dba) and when you can and cannot use the ™ and ® (trademark and registered symbols)! Since today is a continuation of our discussion about intellectual property, my hope is that you're starting to catch on to all the nuances of intellectual property and how it fits into the larger arena of property rights as a whole. If you're new to the series, you might pop back a couple of episodes to listen after today's episode. My purpose for today's episode is to help you understand not only what each of these types of intellectual property are, but when you should protect them, as well. At the end, as always, I leave you with a bit of homework to start taking action today. Y'all ready? Let's do this! >>>  My mission is to help service-based professionals figure out exactly what they want, realize it's 100% within reach, and create a simple, actionable plan that will get them there. I'd love to support you, too! Here are some ways you can start creating your rich, happy life today! FREE RESOURCES Start setting clear expectations with clients with this Contracts Guide! Simple Scripts for Better Boundaries (swipe copy and paste email templates!) Build a healthier lifestyle and add more joy in your life in this Masterclass! LOW-COST RESOURCES Start fixing your top 3 most frustrating situations TODAY in this Managing Expectations Mini-Course! ($19)  Start getting Boundaries *and* Balance in this Workshop ($29) - especially as you head into the new year! Tag me, follow me, and DM me with your thoughts and questions: Instagram @sheilamwilkinson and Facebook @lawyercoachsheila Rate this podcast/episode on Apple Podcasts here Not on Apple Podcasts? No worries! Rate and Review on our site and make sure to leave a question for a future episode! Learn more about me here: https://sheilawilkinson.com 🎉 Free Stuff, Fun Stuff, Links & More: https://sheilawilkinson.com/links   Resources from the Show: USPTO Famous Sound Marks - https://www.uspto.gov/trademarks/soundmarks/trademark-sound-mark-examples