Seth Gagahina on Fighting the Algorithm With Human Stories

Rupert sits down with Seth Gagahina, Founder and Chief Creative Officer at The Carrot Brand, to discuss destination storytelling, cultural preservation, and why authentic human emotion matters more than ever in an AI-driven world.Seth Gagahina is the Founder and Chief Creative Officer of The Carrot Brand, a global creative boutique focused on culturally rooted, narrative-driven storytelling. A UNESCO Visual Arts Laureate and accredited cultural strategist, Seth brings together fine art, filmmaking and commercial branding to create work that connects brands with authentic human stories and preserves cultural heritage. Her documentary, Segunda Pulo: Filipino Heritage Through the Artisan’s Hands, was featured in The Work of Cannes Lions 2025, and her work has included brands such as New Balance, AirAsia and Waldorf Astoria.Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.To learn more about our work in the branded entertainment space, visit us at www.savilleproductions.com.