Seth Godin: All His Food & Drink Strategy Secrets in a 57 Min Conversation

TOTAL HONOUR to sit down for a podcast part two with the legend Seth Godin.We go DEEP into the Strategy + Brand + Storytelling Secrets of the best challenger brandsTony’s Chocolonely vs. Cadbury’sBlank Street Coffee vs. StarbucksNespresso vs. KencoFarmers Markets . Supermarket LettuceTeaser below, fully eppy Monday morningON THE MENU:David Chang Momofuko + Brussel Sprouts with bacon Rule: Pick your customers, pick your future - “Some customers will cross the street for your brand promise”Nike vs. Hyatt Regency Trainer: “9/10 a rebrand is just a relogo exercise. q logo is NOT a brand”Why Brand is the story people tell themselves about the promise you’re makingFarmers Market vs. Supermarket Lettuce: Why Strategy * Storytelling SIMPLY have to dance togetherThe Warm Apple Pie Rule: “Storytelling doesn’t have to be words”1000 Year Marketing Rule: Status, affiliation, freedom of fearDelicious = Dumb. Saying your brand is delicious is dumb “we do not have a delicious shortage”Surfing & Strategy: Good surfers just pick good waves - what wave are you on?Why Functional Beverages are Stupid “Food and drink is often moments of inspirations, vs long tails of commodity”The Time, Game, Empathy, Systems of Strategy: Nespresso vs. Starbucks vs. Blank Street CoffeeThe Circle of Us vs. The Circle of Now: Tony’s Chocolonely vs. Cadburys “What are you doing today? You’ll be glad you did tomorrow”Why Marketing to an Alien Species: Marketing is a cultural signal “They’re only weird to you, not weird to them, you’re weird to them”Why Elegant Strategy = Simplify then add lightnessBaby’s Don’t care about Albania “your goal is to extend the Circle of Us vs. Circle of Now” 👌