SETH GODIN: Bestselling Author of The Song of Significance

What this episode covers

Company culture was a hot topic in 2020 due to the worldwide work from home the pandemic imposed on us. My show was born into that conversation. Enter Seth Godin and his book, ‘This is Marketing’. He said one line that shifted the axis of my show from conversations about company culture from the C suite to emerging leaders. What was that line? Culture is strategy. Since entire companies conducted business in their kitchens, the rise of no bullshit work life balance was not just important, but critical. This impacted the growing mental health issues that piggybacked the pandemic. Now we find ourselves with many conversations from quiet quitting to what leadership can be. Can we shift more than the narrative and create the best job you ever had? Seth Godin is the author of 21 international bestsellers that have changed the way people think about work. His latest book, and soon to be his 22nd bestseller, is The Song of Significance. Godin writes one of the most popular marketing blogs in the world, and two of his TED talks are among the most popular of all time. He is the founder of the altMBA, the social media pioneer with Squidoo, and Yoyodyne, one of the first internet companies. At this critical juncture in business and culture, I'm excited to have THE Seth Godin on my show. Join me, as he ushers in powerful lessons for business in The Song of Significance.

Distinct summary based on available episode metadata or transcript content.