Seth Godin - The Practice

Creativity matter more than ever, and each of us is being called on to be a Creative. A professional, able to conjure original thought on command. We've also been brainwashed into believing that creativity is a gift, something mysterious that the muse hands to a few select people. Seth Godin say, "Nonsense. Creative is a choice." Join Seth and Bob Poole as they talk about creativity and The Practice.