Seth Godin: This Is Strategy

Shortcuts aren’t. That is one of many insightful takeaways offered up by bestselling author, speaker, and business strategist Seth Godin in his return visit to On Leadership. Seth shares his thoughts on what it means to be a "strategic thinker" and the principles of good strategy, including the importance of focusing on the right audience, being clear about the change you want to create, and having a sense of how different actions will play out over time. The Agility Advantage: 5 Steps to Respond to Change and Achieve Consistent Business Results—When your industry changes, your strategy needs to change too. The question is, how do leaders make the right adjustments without losing momentum or focus? The answer is agility.