Seth Godin - This is Strategy

Today, I have the immense privilege of walking with one of the most influential thinkers, authors and teachers of our time, Seth Godin. Seth is the author of 21 best-selling books that have transformed how we think about marketing, leadership, and the power of creative work. His books have been translated into over 35 languages, helping readers across the globe learn to challenge the status quo and make a lasting impact. In addition to his writing, Seth is the founder of several successful businesses, including the groundbreaking altMBA, an online workshop that has revolutionized the way people learn to lead and create meaningful change. He also invented email marketing, so we can thank him for that. Above all, Seth is a teacher. He's taught at some of the most renowned business schools, founded one of the most successful online learning platforms, and spends his time sharing wisdom on everything from business strategy to life philosophy.  In this episode, Seth shares his insights from his new book, This is Strategy, on how to embrace systems, time, empathy, and games to create change—not just for business, but in any aspect of life. As Seth says in the intro to the book, this is for someone who wants to make things better—which I know is all of us. --  Big thanks to our partners at Brooks Running. For over a century, Brooks has been propelled by a never-ending curiosity with how humans move. It drives their every decision and every innovation. Because they believe movement is the key to feeling more alive. And we're all moving towards something. It could be the top of a mountain, a first-ever 5K, or peace of mind after a stressful day.  So… let's run there.   With gear and experiences specifically designed to take you to that place. Whether it's a headspace, a feeling, a finish line, a cure for Parkinson's, more ethical treatment of animals, or even a stormy day on the New York City Aqueduct. Let's run there.  Head to BrooksRunning.com to learn more. -- Also big thanks to our partners at Lifeway Foods. Lifeway is more than just a company that makes delicious, probiotic-rich kefir—it's a forward-thinking brand committed to improving the health and well-being of people around the world.  Many of you are well familiar with Lifeway Kefir.   But in case you're not, Kefir Kefir is an ancient healing superfood from the Caucasus Mountains that has provided microbiome support for over 2,000 years. The villagers who consumed it often lived past 100 years of age and attributed their longevity to their consumption of kefir. It's like a tart and tangy cultured milk smoothie that's packed with probiotics and bioavailable nutrients like high-quality protein, calcium, and Vitamin D to help you feel your best inside and out. Lifeway's commitment to making a positive impact is part of their DNA. Their CEO, Julie Smolyansky, is someone who I think embodies the spirit of what Seth talks about in this interview. She has a deep passion for social causes, from advocating for wellness to tackling issues like the maternal healthcare, hunger and social justice. Julie was also one of the first people to take a chance on Charity Miles, after we met at SXSW over ten years ago. It's safe to say that we wouldn't be where we are today without their support.  So huge thanks to Julie and Lifeway for being such an important part of the Charity Miles story.