Seth Godin: Marketing That Changes the World, Creating a Ruckus & Doing Work That Matters – #085

“We are all marketers.” — Seth Godin In this conversation, Isra García sits down with Seth Godin, one of the world’s most influential thinkers on marketing, leadership, creativity, and meaningful change. Bestselling author of This Is Marketing, Purple Cow, The Practice, The Dip, and founder of the renowned altMBA, Seth has spent decades helping millions of people rethink how they create value, lead others, and make work that truly matters. Together, they explore why marketing is far more than selling products—it’s about creating positive change, building trust, and serving people with empathy. They discuss the courage to make a ruckus, how to embrace failure as part of growth, what it takes to become indispensable, and why meaningful work always begins with generosity. More than a conversation about marketing, this episode is about leadership, human connection, creativity, and the responsibility we all have to leave things better than we found them. “People like us do things like this.” — Seth Godin What You’ll Learn in This Episode Why Seth believes we are all marketers. How marketing can be used to create meaningful change. What it really means to make a ruckus. Why empathy is the foundation of remarkable marketing. How to fail usefully and keep moving forward. The philosophy behind This Is Marketing, The Marketing Seminar, and the altMBA. What makes someone truly indispensable. How to lead during uncertain times. The principles behind a life of contribution and impact. Seth’s advice for anyone who wants to build work that matters. Index of Contents Seth Godin’s personal journey. Learning to fail usefully.çKey lessons from The Marketing Seminar. The philosophy behind This Is Marketing. Why we’re all marketers. Creating positive impact through marketing. The power of empathy. The vision behind the altMBA. Becoming indispensable. Leadership, high performance, and humanity. Public speaking advice. Seth’s favorite books, podcasts, and recommendations. What it takes to live a meaningful life. “Marketing is the generous act of helping someone solve a problem.” — Seth Godin Resources The Art of Possibility. Hardcore History. The Moment - Brian Koppelman. 99% invisible. Akimbo podcast. The Beginning of Infinity. Video interview with Seth. Interview transcript in Spanish. Seth Godin: we are all marketers, how to make a ruckus and do the marketing that Changes the world, how to fix the education problem, how to fail greatly, This Is Marketing, the altMBA, and what it takes to life a good life - podcast.