Seth Ketron, University of St. Thomas – The Marketing Power of VR

On University of St. Thomas Week: Don’t like what’s going on in the real world? Maybe try a virtual one instead. Seth Ketron, assistant professor of marketing, explores through a marketing lens. Dr. Seth Ketron’s research interests encompass information processing, sensory marketing, virtual/mixed reality, and retailing, and his industry experience has been in corporate and […] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.academicminute.org