Setting The Fragrance Standard With 100% Ingredient Transparency with Debi Theis, President of Henry Rose

In this episode, we dive into the world of Henry Rose. The brand launched in 2019 as the first collection of genderless fine fragrances with 100% ingredient transparency, something Michelle Pheifer was told could not be done. Debi, who serves as President of the brand, shares more about her background working with brands such as  Avon, Victoria’s Secret Beauty, and Estée Lauder and how her journey led her to Henry Rose. The brand offers a collection of products ranging from fragrance to body to home with incredible luxe scents including my personal favorite, Jake’s House. In this episode, Debi also discusses:How they approach “customer intimacy” and build communityThe marketing and branding strategies behind Henry Rose, including the brainstorming of their unique fragrance names like “Windows Down”Debi’s tips and tricks for productivity, how she keeps her team on track, and what is next for the Henry Rose brandWe hope you enjoy this episode and gain valuable insights into Debi’s journey and the growth of Henry Rose. Don't forget to like and subscribe to the Glam & Grow podcast for more in depth conversations around the most incredible brands, founders, trends and more.Be sure to check out Henry Rose at www.henryrose.com and on Instagram at @henryroseThis episode is sponsored by AdNabu.AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code GLAMANDGROW20 for 20% off.This episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co