SETting the Standard in Athleisure With Founder Lindsey Carter, SET Active

SET Active, founded by Lindsey Carter, is setting a new standard in the athleisure world with a mission to simplify the way you get dressed. Their collection of elevated essentials seamlessly blends form and function, whether you're working up a sweat or lounging on the couch. With a focus on community first, Set Active designs with its customers in mind, offering styles and colors that are both stylish and versatile. They believe in open communication, keeping their customers in the loop about everything—from production planning to upcoming releases. Transparency is key, and Set Active takes pride in sharing what's happening behind the scenes, keeping things real and authentic. Through every design and interaction, their commitment to their community shines through.In this episode, Lindsey also discusses:The importance of incubating relationshipsBetting on herself and taking risksBeing authentic and transparent, alwaysBuilding a community-first brandTheir best-selling innovative fabrics and new dropsWe hope you enjoy this episode and gain valuable insights into Lindsey’s journey and the growth of www.setactive.co. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out SET at www.setactive.co and on Instagram at @setactiveRated #1 Best Beauty Business Podcast on FeedPostThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co