Setting Up a Successful Optical - E42

What this episode covers

Setting Up a Successful Optical - E42 Highlights from this episode: Setting Up a Successful Optical (00:50) Four Questions: Least Favorite Part of the Job? (12:49) Office Talk: Big Announcement!! (21:03) Optical is a huge part of our practices (usually) not only for revenue but also just the sheer space it takes up. I strongly believe that an old, dark, and outdated optical is a great way to discourage patients from buying their glasses from you. Don't worry though, I have a few ideas that might help you spruce up this area of your practice and turn it into a highlight instead of an eyesore. (00:50) We are now on to the last part of the "Four Question" series we've been doing the last few weeks. Today's question is: What is your least favorite aspect of the job? There are three things that I can pick out that I'm not a big fan of that I will share with you. However, you will notice, these things may not be my favorite but I have talked myself into "liking" over the past decade. (12:49) In this episode's Office Talk, I recap a staff member leaving and the effect that has had on the general feel of my practice. I also have a fun announcement for something coming down the pipeline that will sort of take the place of the "Cold Start" segment I have done in the past! Stay tuned for more! (21:03) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at [email protected] and I’d be happy to chat!

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