Settlement Strategy Playbook: Understanding the Buyer Conversation

Master Class: A Settlement Strategy Playbook Welcome back to the Settlement Strategy Playbook, brought to you by JPAR Real Estate and produced by HousingWire, and hosted on the RealTrending podcast with Tracey Velt.  In this series, we’ll explore and discuss fiduciary responsibilities, the intent behind the settlement and the DOJ’s involvement, strategies for building an effective buyer consultation, and finally, crafting a transparent seller consultation. Executives, agents, and brokers from JPAR will join us in every episode to share their expertise.  The third episode of this four-part series features Susan Boyer, broker-owner of JPAR Silverpath Real Estate. Tracey and Susan discuss understanding and building an effective buyer conversation. Here’s a glimpse of what you’ll learn: Transparency is crucial in the buyer conversation, especially in light of the NAR settlement. Agents should emphasize how they can save buyers money and navigate pitfalls. The Total Agent Academy is a comprehensive training program designed to help agents establish a robust business foundation and foster continuous professional growth Buyers are becoming more empowered and selective in choosing their representation, and agents must adapt. Related to this episode: Susan Boyer | JPAR® Susan Boyer | LinkedIn JPAR JPAR ® Franchising HousingWire | YouTube More info about HousingWire Enjoy the episode! The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.