Seu cliente mais importante pode ser a IA

What this episode covers

No episódio desta semana do podcast da MIT Technology Review Brasil, Carlos Aros e Rafael Coimbra apresentam e analisam os prós e contras da utilização das IAs pelas empresas para se manterem relevantes na percepção dos consumidores.Com a crescente substituição dos buscadores como Google, Yahoo e Bings por diversas IAs, a exemplo do ChatGPT e DeepSeek, o mercado de marketing digital têm buscado estratégias para manter a relevância das marcas. Há inclusive agências nos EUA já especializadas em manipular formas de fazer perguntas às IAs para favorecer conteúdos de seus clientes.

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Frequently Asked Questions

How long is this episode of MIT Technology Review Brasil?

This episode is 28 minutes long.

When was this MIT Technology Review Brasil episode published?

This episode was published on February 25, 2025.

What is this episode about?

No episódio desta semana do podcast da MIT Technology Review Brasil, Carlos Aros e Rafael Coimbra apresentam e analisam os prós e contras da utilização das IAs pelas empresas para se manterem relevantes na percepção dos consumidores.Com a crescente...

Can I download this MIT Technology Review Brasil episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.