Seu cliente mais importante pode ser a IA

No episódio desta semana do podcast da MIT Technology Review Brasil, Carlos Aros e Rafael Coimbra apresentam e analisam os prós e contras da utilização das IAs pelas empresas para se manterem relevantes na percepção dos consumidores.Com a crescente substituição dos buscadores como Google, Yahoo e Bings por diversas IAs, a exemplo do ChatGPT e DeepSeek, o mercado de marketing digital têm buscado estratégias para manter a relevância das marcas. Há inclusive agências nos EUA já especializadas em manipular formas de fazer perguntas às IAs para favorecer conteúdos de seus clientes.

Episode metadata supplied by the publisher feed · Published Feb 25, 2025

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Seu cliente mais importante pode ser a IA

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