Seven easy ways to approach journalists

In this episode I talk about seven easy ways to approach a journalist if you have a story about your pet business.Often business owners can put off approaching the media as they think they need to have a PR company, or an expensive press pack, or a perfectly crafted press release.But the reality is that all journalists are interested in is great ideas to entertain their readers.Here are the key points if you'd like to skip forward:1.30 - Follow the #journorequest hashtag on Twitter or in the US, #helpareporterout or #HARO4.30 - The Facebook groups where journalists are hanging out looking for case studies and experts. I would recommend Feature Me (free) and Lightbulb (£5 per month).7.31 - Look out for 'come ons' in the actual publication. These are short articles inside the newspaper or magazine where they ask readers to get in touch and provide an e mail address or phone number.8.50 - How networking events can potentially connect you will journalists. Personal connections are powerful so ask how you can help them so they remember you.10.45 - Have an elevator pitch ready - journalists like you to be succinct.12.00 - Use connections with friends and family members who may know a journalist and can introduce you. You'll be one step ahead.13.41 - Look at the regular pages and features in the publication and see where you fit in. Can you pitch to the business section or lifestyle pullout?15.22 - What makes a great press release and how to put one together.17.15 - Using the Press Release template and supporting e mails.18.00 - Be creative and make sure you're giving journalists something of value, research the writer and what they cover, don't do the 'spray and pray' and your press release will stand a far better chance of landing.Websites and links mentioned in this episode you may find helpful:Sue McCabe in the Telegraph: https://www.telegraph.co.uk/family/life/gets-dog-rise-celebrity-pet-nup/Press Release Template and e mail series:https://publicityforpetbusinesses.mykajabi.com/Press-ReleaseJoin my Facebook group:https://www.facebook.com/groups/publicitytipsforpetbusinesses