Sexual Happiness People: The Lovehoney Story | #089

In this episode of Add To Cart, we are joined by Rob Godwin, Director and Head of Operations at Lovehoney, an online adult store and global leader in sexual happiness. Rob established Lovehoney’s Queensland office and website in 2013 and it has since grown to become Australia's leading and largest adult retailer, as much a resource for credible sexual health information as a place to buy sex toys.. In this episode, Rob takes us behind the scenes at Lovehoney to share how the world’s attitude changed towards sexual wellness during COVID, how the sex industry leads much of the innovation that we see emerge in other industries and why inclusion and diversity is key to his, and Lovehoney’s, mission. Links from the episode:Eco-conscious vibratorsMindful LingerieMentally Well WorkplacesCareer Development CentreHandiChristine HolgateThe Sexual Happiness Study 2019Signet and Lush Cosmetics (sponsored)Shopify and Jenny Craig (sponsored)Questions answered:What are the unique challenges for an eCommerce brand in the adult retailer space?What medium and messages work best for Lovehoney to acquire new customers?Are you ever surprised by any products you stock?This episode was brought to you by…  SignetShopify PlusAbout your co-host: Rob Godwin from LovehoneyRob is an experienced award winning eCommerce Director with a history of creating and establishing market leading companies. With 19 years experience in B2C and B2C companies, Rob is highly successful in running international business. Leadership and delivering significant growth and profitability are Rob’s main strengths. Strong business development professional skilled in implementing major marketing plans expanding sales channels, operations and systems management, with extensive experience in providing advice and guidance to leading brands. You can contact Rob at LinkedInThanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/ HostSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community