EPISODE · Jan 26, 2020 · 20 MIN
SFREI #26: Marketing "What" You Do, vs. "How" You Do It
from Racking Up Rentals
When you're marketing to off-market Sellers, you can either pitch your WHAT, or you can demonstrate your HOW. Lowbrow investors offer their WHAT in the first contact...what they can do, what they think the Seller wants, WHAT they think is attractive to the Seller. Instead, we Thoughtful Real Estate Entrepreneurs demonstrate our HOW. We don't say what we'd like to do; instead, we demonstrate HOW we work. In this episode, we discuss this critical distinction, and why HOW is better than WHAT.
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SFREI #26: Marketing "What" You Do, vs. "How" You Do It
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Frequently Asked Questions
How long is this episode of Racking Up Rentals?
This episode is 20 minutes long.
When was this Racking Up Rentals episode published?
This episode was published on January 26, 2020.
What is this episode about?
When you're marketing to off-market Sellers, you can either pitch your WHAT, or you can demonstrate your HOW. Lowbrow investors offer their WHAT in the first contact...what they can do, what they think the Seller wants, WHAT they think is attractive...
Can I download this Racking Up Rentals episode?
Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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