SFREI Quick Takes: Direct mail marketing to off-market Seller leads

In this episode of Sleaze-Free Real Estate Investing, host Jeff discusses several elements of successful direct mail marketing to off-market Seller leads. Topics covered include: 1) are all Seller leads equally valuable? 2) what's the difference between direct mail strategy and gimmicks 3) how you should NOT measure results in your direct mail campaign, and 4) two critical marketing lessons—persistence and timing.