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Jul 5, 2026 1 min

SFS Minute 1029: Options

from School for Startups Minutes

This week, we have been talking about what we do with the incredible freedom that we have here in the United States. We've already talked about how it gives us different choices and different options, and how it rewards us differently. All of these are so important, but there's one more thing that I want to talk about when it comes to freedom. I'll do that right after this. When people think about wealth, they usually think about money. I think they're measuring the wrong thing. Real wealth comes from options: the option to spend more time with my family, the option to travel, the option to leave a bad job, the option to help someone else, the option to retire, the option to start a new business, and the option to start over. Money itself isn't the goal. Freedom is, and entrepreneurship, at its best, is simply a tool for creating more choices and more options in your life.

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SFS Minute 1029: Options

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