SFS Minute 1062: Work No One Values

This week we are talking about work itself. How we work. Do we work smarter? Can we work harder? What are the important criteria by which we should evaluate the work that we do? I've already pointed out that working harder is not the goal. We don't want to work harder. We want to work less. And so that should be one of our stated goals. Stop doing work that no one values. If you're making a video series and a blog, and the video series is getting tons of traction and the blog is not, simply kill the blog. You need to ask with every single project: Does this add value to the customer? Is the customer willingly going to pay me for this project being done? If I organize this warehouse, will the customer care?