SFS Minute 1069: Perfect

This week, we've been talking about the steps to getting a business started. Hopefully, you can use them to actually get something going here in the next week or two. These are easy steps, and if you do them, you won't lose any money. All you can do is gain a new opportunity. We've already talked about the 1st 3 steps, and we're ready for step number four. I'll tell you what it is right after this. Step number four: deliver the product or service yourself. You need to be the one that actually goes out there and shows the customer how to use it and puts it in their hands, and then asks them what they think. They need to use it in front of you, and you watch how they interact with it, no matter what. There's no one that can learn better than you how the sales process works. And so you, as the entrepreneur, must do the 1st sales.