SFS Minute 1070: Scale
from School for Startups Minutes
This week, I've tried to give you a 5-step plan to get a business up and running as soon as possible. We've walked through things like finding a problem to solve. People will always pay for a problem to go away. We've talked to potential customers. We've delivered a prototype or an idea of what our sample business will do for customers, and we have asked for their business. And now we have perfected it. What's the next step? I'll tell you right after this. Once you have customers, and once you have people that you don't know buying from you and your online sales are working, it's time to perfect the product and to scale it. You want to get it out there as widely as possible and get as many customers in as many states as you can. And that's all about creating the social media content, the buzz, and the opportunity to be one of the first to use your great product.
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