SFS Minute 1072: Best Customer
from School for Startups Minutes
Welcome to the School for Startups Minute with Jim Beach. I love the topic this week. Five weird ways to find new customers. Already this week, I've suggested looking at the bad reviews of your competitors and reaching out to those people. In addition, you need to look at the great reviews that you and everyone else are getting and learn from that and understand what the customer sees as important. I'll give you another crazy way to get new customers right after this. Another crazy way to get new customers is to talk to your best customer and try to replicate that business. So, for example, you have one customer that doesn't complain and always pays on time. Go to that customer and ask them very simply, "Where did you come from?" How did you find out about us, and try to replicate that customer in any way that you can?
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