SFS Minute 1076: Customer
from School for Startups Minutes
A great idea. A brilliant idea, a life-changing idea. There's nothing better than that, right? That idea. Oh, I've been waiting for years, and finally, I have the great idea. There's nothing better. Well, wait, there is. And this week, I want to talk about it. There are 5 things better than a great idea. I'm going to share one every day this week, and I'll get started right after this. One thing better than a great idea is a paying customer. That's right. Cash in hand. You can ask 1,000 people, do you like my idea? And 999 will say yes. And then you say, will you buy it now? And then you really find out if they like it or not. A paying customer gives you much more information than anything else because they have made the ultimate commitment: their cash.
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