EPISODE · May 24, 2025 · 1 MIN
SFS Minute 712: Loss-leader Pricing
from School for Startups Minutes
The loss leader pricing strategy is used when you want to penetrate an existing marketplace and take customers away from someone else. It's what the Japanese did in the 1970s by entering with very low-priced but good-quality cars and taking market share from American automobile companies. It's a great strategy—if you're willing to lose money.
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SFS Minute 712: Loss-leader Pricing
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