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EPISODE · Jun 2, 2025 · 1 MIN

SFS Minute 714: Create customer personas

from School for Startups Minutes

To understand your target market, you must know everything about your customer—their age, gender, location, income. Are they married? What are their interests? What are their goals? What are their pain points? What kind of computer do they use? All of these details matter. For example, I had a program for kids, and we stayed open until 9 PM because all of our parents were dual-income workers.

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SFS Minute 714: Create customer personas

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