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EPISODE · Jun 2, 2025 · 1 MIN

SFS Minute 715: Study competitors' audiences

from School for Startups Minutes

To understand your target market, you should extensively study your competitors' audiences—whether through commercials, online discussions, product comments, or other channels. You should understand why their customers buy from them and try to identify if there's a missing niche or an area they've overlooked. Also, study their common complaints to see if you can solve problems they aren't addressing.

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SFS Minute 715: Study competitors' audiences

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