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EPISODE · Jun 20, 2025 · 1 MIN

SFS Minute 733: Value

from School for Startups Minutes

Step five is to create an email system that delivers consistent value. Aim to send a fresh email every week (or so) filled with insights, helpful information, tips, and tricks. The key here is to build trust — don't ask for a sale right away. Instead, focus on delivering value at least six or seven times before making a pitch. This approach builds credibility and increases the likelihood of conversions when the time is right.

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SFS Minute 733: Value

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