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EPISODE · Dec 13, 2025 · 1 MIN

SFS Minute 881: The Lighthouse

from School for Startups Minutes

Lighthouses are an important part of American culture, but they don't advertise. They don't talk to their customers. They don't run coupon codes. They don't worry about their pricing. They simply shine and make it safe for the rest of us. There's a powerful lesson here. We entrepreneurs need to serve constantly, even in the dark, especially when no one applauds and no one is listening. That is what true valor is: serving and doing good for others when no one is looking.

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SFS Minute 881: The Lighthouse

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