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EPISODE · Dec 21, 2025 · 1 MIN

SFS Minute 888: Santa's Loyalty

from School for Startups Minutes

  Great companies are great listeners, and Santa is the ultimate listener. He has thousands and millions of letters written to him every year. He knows every one of his customers' innermost thoughts and desires, and deepest wishes. Customer loyalty is earned the way that Santa does it: through presence, gratitude, responsiveness, and memory. Merry Christmas, everyone!

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SFS Minute 888: Santa's Loyalty

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