EPISODE · Dec 21, 2025 · 1 MIN
SFS Minute 889: Santa's Lifetime Value
from School for Startups Minutes
Santa realizes that the ultimate customer is one who brings the family in as well and introduces the product or the service to multiple generations. You get one sale and two generations out of it. Hopefully, it's the Disney model, or it used to be, when you build emotional value rather than transactional value. Your customers come back.
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SFS Minute 889: Santa's Lifetime Value
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