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EPISODE · Jan 11, 2026 · 1 MIN

SFS Minute 902: Starbucks

from School for Startups Minutes

Starbucks didn't win because of their beans. It won because they sold a place to belong, and the lesson is very subtle. Many businesses think they sell products, but customers buy experiences. Entrepreneurs grow faster when they understand the emotional experience that their business is providing, and when you can tap into that and double down on it, you win big, just like Starbucks did.

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SFS Minute 902: Starbucks

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