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EPISODE · Jan 11, 2026 · 1 MIN

SFS Minute 904: McDonalds

from School for Startups Minutes

A man named Ray Kroc saw something different. He wasn't interested in the hamburger. He was interested in the system, growing the system. McDonald's became a real estate and process company disguised as a restaurant brand. The lesson is powerful. Some entrepreneurs invent excellence. Others recognize it and scale it. Growth often comes from seeing leverage where others see comfort. I'm gonna get some fries.

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SFS Minute 904: McDonalds

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