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EPISODE · Feb 1, 2026 · 1 MIN

SFS Minute 919: Everyone Is Making It Up a Litte

from School for Startups Minutes

Imposter syndrome, signal before success, fronting, putting on the suit. These are all phrases that mean the same thing, projecting success before it happens, and we entrepreneurs must do that. You have to let people know about your successes. You need to brag on your own behalf because no one else will. The important thing is this: you cannot lie. You cannot stretch the truth, but you need to be aggressive in tooting your own horn because no one else will. But don't lie. You end up in jail like Elizabeth Holmes.

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SFS Minute 919: Everyone Is Making It Up a Litte

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