SFS Minute 966: Answer First

We are talking about unfair advantages. Now, these are not unfair. It's just that they seem unfair to the people who don't have them. For example, you can position your business in such a way that it locks other people out. At my very first business that I ran in my 20s, we had locations at Stanford, MIT, Georgetown, UCLA, and a whole bunch of other places. And because of that, competitors in the same space couldn't go to Stanford and MIT, and therefore we had a big advantage. I'll share today's example right after this. One big advantage you can give your company is speed. Answer quickly. If you get a message, answer within a minute or two. If you get a text or an email, respond within five minutes. If you have that policy, it's amazing how much your business will increase. Customers love it when businesses are attentive. Be that one.