SFS Minute 969: Longer

This week, we have been talking about how to build competitive advantages for your business. Sometimes we call them unfair advantages, because that's the way the outside sees it. But do remember, these are always legal and moral. As long as you are within the law, there's nothing against building some sort of advantage that makes your business more competitive. We want to do that as much as possible, and so far this week, we've given a lot of advice on how to do that. I have one more piece of advice to share. I'll do that right after this. Commit to being in the game longer. Success does not happen from a moment. It comes from long-term duration. Time compounds, and your reputation will grow, your skills will improve, and all of the things that matter are things that happen over a longer period than people expect. So the biggest unfair advantage of all is to do this: decide not to quit.