SFS Minute 972: Perfection Delay

  There are certain things we just do not want to admit. And this week, we are talking about five of these life truths that are just not very cofortable. I've already suggested this week that one of the ideas is that you are not the spotlight of the world. Not everyone is constantly thinking about you. I'll give you another one right after this. Another life truth that we don't want to admit all the time is that perfection is just a delay tactic. When you say it's just not ready yet, you know that sounds reasonable and thoughtful, but most of the time it's hiding something else. It's hiding fear disguised as preparation. You adjust the logo again, you rewrite the home page, you tweak the offer one more time, not because it needs it, but because launching is scary, and perfection gives you a reason to wait. Quit making it perfect and go and do it now.