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EPISODE · May 2, 2026 · 1 MIN

SFS Minute 982: Verify

from School for Startups Minutes

It seems that we're constantly getting bombarded by people trying to sell us things. Every connection on LinkedIn is trying to sell me something. Half of my emails are sales pitches or propositions of some kind, and I just don't know how to sort through all of them. This week, we're talking about how to spot BS in business, and, importantly, how to protect yourself. We've already talked about things like calling their last customers and never giving money up front. But today, I want to talk about something that's really important for you to do. I'll tell you what it is right after this. Everything that I say can be verified in under five minutes. I claim I won an award; that can be verified. I claim I am 25 years in business; that can be verified. Verification is simple, but the lesson is real. Five minutes of checking can save months of problems for you.

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SFS Minute 982: Verify

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