SFS Minute 988: Communicate

The situation with Iran and the Strait of Hormuz introduces uncertainty into all aspects of business. Deals slow down. Companies postpone hiring. Customers delay purchases. We see it all around us. At first, you'll see it in timing. Decisions that used to take days now take weeks. That slowdown affects everything, and we need to talk about how to get past it. I'll give you some suggestions right after this. During uncertain times, businesses that communicate clearly and reduce confusion win. Make decisions easier for your customers. Simplify your proposals, reduce complexity, and follow up more consistently. When uncertainty arises, people naturally move toward whoever feels more stable and understandable. You need to communicate with your customers twice as much as normal and tell them what's going on with your business.