SFT Podcast: Ozempic and sustainable farming – an unlikely alliance?

Could the rise of GLP1s such as Ozempic be a catalyst for more sustainable farming? Sounds ridiculous right? But for anyone eating less, the calories you do consume need to really count. As more and more people use anti-obesity medications (the UK is already Europe's largest market for GLP1s and uptake is projected to increase dramatically), the focus on nutrient density is only going one way. The public is waking up to what nutrient density actually means, and crucially, what it means for their health. If nutrient dense food depends upon nutrient dense soil – and the route to nutrient dense soil is agroecological farming – will this create greater demand for sustainable farming practices? Join Stuart Oates and expert panellists Dan Kittredge (founder of the Bionutrient Food Association), Dr Lucy Williamson (author of Soil to Gut and award-winning registered nutritionist), and Tom Pearson (Nuffield farming scholar and medical doctor) to find out what might happen next.    Find more SFT podcasts, featuring some of the biggest names in food and farming, at our main podcast page. Keep up to date with news, policy updates and more by subscribing to our monthly newsletter or follow us on Instagram, Facebook and LinkedIn. This conversation was recorded in the SFT Podcast Tent at Groundswell in July 2026.