sGTM vs GTM: Navigating Data Compliance

Today, Jenny welcomes Hedy and Hopp’s own Director of Analytics and Decision Science, Mark Brandes to talk about the difference between GTM (Google Tag Manager) and sGTM (Server-Side Google Tag Manager). Mark states that, while many healthcare marketers utilize traditional web GTM as an essential analytics tool, the tool is really focused on adding information to send between platforms. GTM doesn’t offer a ton of options for removing information, which is a critical consideration when it comes to sensitive PHI/PII that might get shared. With Server-Side Google Tag Manager, the container lives on your server that you control, making it a safer place where you can make changes in a compliant environment. SGTM is a solution that allows you to continue using platforms like GA4 in a compliant and safe way. This episode does include a visual presentation, so if you’re just listening in, you can download that presentation here to follow along.   Connect with Mark: https://www/linkedin.com/in/markbrandes/   Connect with Jenny: https://www.linkedin.com/in/jennybristow/