Shaeema Boer | How to Design AI People Can Trust

As AI becomes part of more products and services, the challenge isn’t simply how to build with AI, it’s how to build AI that people can trust.In this talk, Shaeema Boer explores what responsible AI means from a product design perspective, drawing on emerging global AI frameworks and her experience designing AI-powered products at Accenture Song.Rather than treating responsible AI as a compliance exercise, she argues that it should be embedded into the way product teams think, collaborate and design from day one.Using three practical design principles, Transparency, Human Oversight and Accountability, Shaeema shows how teams can build AI experiences that keep people informed, in control and able to recover when things go wrong.Whether you’re a UX designer, product manager, engineer or design leader, this session provides practical guidance for creating AI experiences that earn user trust.Chapters00:00 Why Responsible AI Matters00:40 Can We Add AI to This?02:44 Learning from Global AI Frameworks04:38 Three Principles for Responsible AI05:46 Designing for Transparency & Explainability09:22 Keeping Humans in Control11:40 Designing for Accountability & Recovery15:25 Responsible AI Is a Team Sport18:37 Q&A: Which Principle Matters Most?22:41 Q&A: How AI Has Changed Design Work25:42 Closing & Connect⸻ResourcesShaeema Boer on LinkedInSenior UX Architect @ Accenture SongUX South AfricaSubscribe for more talks from UX South Africa featuring leading voices in UX, product design, research, service design and AI.