Shake Shack IPO Rumors and the Better Burgers Trend

US-based burger chain Shake Shack is reportedly seeking an IPO, which would make it one of the first ‘better burger’ chains behind Five Guys to pursue a national expansion. Typically, many major restaurant trends have a well-defined boom and bust lifecycle, but the better burgers trend is extending far beyond the normal lifestyle-driven trend. Although Shake Shack is a regional chain with a long road ahead to becoming national, its design and appeal give it a good chance to come out on top among the competition.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.