Shane Barker | Real Influencer Marketing That Works in 2019

When you hear “influencer marketing,” you might picture some photoshopped celebrity on Instagram, flaunting a new lip gloss on a tropical beach to a fawning teenage audience.   But that’s just a cliche, says Shane Barker. This specialized type of marketing actually works in hundreds of niches with hundreds of different types of audiences. But it’s not just a matter of giving an influencer a product to show off – that boat sailed away years ago.  Real influencer marketing, in which you can see return on investment, requires a strategy. And it’s not just for big brands, says Shane. Small businesses can get in on the action.   We talk about the influencer marketing strategies working today, as well as…Why the number of followers doesn’t matter The right metrics to watch to measure influencer marketing success   How Facebook, Instagram, and other platforms can ruin your business overnight (and how to prevent it)   What “engagement” really means and how to make sure it’s authentic  The rise of the micro-influencers   And more