Shane Boyd and Jennifer Wislocki of Travelers on Golf Sponsorships, the Return of the Red Umbrella

from The Insurance Marketing and Advertising Podcast

Shane Boyd and Jennifer Wislocki of Travelers discuss the strategy behind the insurers' sponsorship of a high-profile PGA event. They also explain how Traveler's re-acquisition of its iconic red umbrella logo ties into that effort.

Episode metadata supplied by the publisher feed · Published Oct 22, 2008

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Shane Boyd and Jennifer Wislocki of Travelers on Golf Sponsorships, the Return of the Red Umbrella

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