Shane Franson-Evans, Massage Heights Co-Founder & CEO

“When you’re protecting an emerging brand, you’re protecting the stakes of all the people who’d invested in the brand.”From taking care of her own back pain to taking care of the owners of more than 100 Massage Heights locations, Shane (a member of the IFA board of directors) has priceless insights on building an emerging brand BIG while still keeping it all about the people -- ‘zees and customers alike.During her conversation with Ab and Vini, Shane discusses:Why franchisee/franchisor communication happens at its best in a “loop.” Applying the “Grandma Rule” to define Massage Heights’ values and shape its culture.Some very specific questions for potential ‘zees to ask. And her contrarian POV on the “franchisees ARE entrepreneurs” theme that’s been a thread running through our first season.