Shane Ginsberg, Chief Brand Officer of Mach 49 | Communities of interest and unlocking brand value by being of service

In the first episode of our inaugural season on the theme of Conscious Curation, Mach 49’s Chief Brand Officer shares his practice of helping brands unlock value.A practice at the heart of our work at Stocksy, curation is an adaptive mode of thinking — one we share in common with many disciplines within the creative industries. Creativity isn’t just about having good ideas—it’s a mix of taste, instinct, and just enough overthinking to keep things interesting.Together, Stocksy C.E.O. Trace Cohen and Creative Director Genevieve Ross co-host this interview series, explore how curation feeds into our guests’ creative practice. Taking a cue from our recent culture report, the Curation Paradox, they talk with industry-leading practitioners to find out what it takes to make work that stands out — and stands for something — in the ever-more crowded sea of sameness.