Shane Whelan: Inside the Lions’ Most Successful Tour

from The Game Plan: Inside the Business of Sport · host Sport Industry Group

In this episode of The Game Plan, Anna‑Rose Gabbitass sits down with Shane Whelan, Chief Marketing Officer of The British & Irish Lions, to unpack the strategy behind one of the most successful Tours in Lions history. From record‑breaking commercial performance and global fan growth to digital innovation, AI and the landmark profit‑share model, Shane shares how an iconic sporting brand is evolving for the modern era and what’s next with the historic Lions Women’s Tour.Follow us on @sportindustry

Episode metadata supplied by the publisher feed · Published May 14, 2026

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Shane Whelan: Inside the Lions’ Most Successful Tour

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This episode was published on May 14, 2026.

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